User Experience (UX) refers to the overall feeling a person has when interacting with a product, service, or system. It goes beyond aesthetics — UX is about how easy, intuitive, and meaningful the interaction is. Whether you’re scrolling a mobile app, navigating a website, or using a smartwatch, UX shapes the emotions and outcomes of those interactions.
“UX is not what it looks like. UX is how it works.” — Inspired by Steve Jobs & Don Norman
At its core, UX design focuses on understanding users, solving their problems, and creating seamless experiences that support their goals.